ABOUT US
Originating from the vibrant city of Bahawalpur, Sanober Azfar set out to resurrect the region’s exquisite craftsmanship, weaving traditional gotta work into a modern tapestry of ethnic elegance with a spark of vision and an unyielding passion. The journey began in 2014 with the establishment of Gotta Ralli, a name that soon evolved into Sanober Azfar as the brand grew. Each creation tells a story, where traditional techniques like block printing and delicate dabka work dance with contemporary designs. Our studio is a haven where every piece is lovingly hand-crafted, blending cultural heritage with innovative artistry.
Today, Sanober Azfar honours the vibrant essence of Pakistani culture with a stunning array of colours and intricate embellishments. From iconic gotta work to captivating thread embroideries, each piece is thoughtfully designed to make every woman shine.
